Our Mission
We’ll spare you the corporate backstory and cut to the chase: we love nicotine pouches, and we’re here to share that love. Our mantra, “A Better Time,” isn’t just a tagline, it’s a promise. Better products, better experiences, and a genuine commitment to a better world. That’s why a portion of every sale goes to real causes, not political players. Simple, honest, and yes, better.
Unlike big corporations, we believe in keeping it real. While we’re confident you’ll love ALP as much as we do, our products are crafted specifically for adult nicotine users. We’re not here to recruit new users, so if nicotine isn’t already your thing, don’t let ALP be the reason to start.
For The People
We created ALP for the people who want more from their nicotine pouches and the companies behind them.
Better Products
We love a good joke but we take our products seriously. Every ALP pouch is crafted for excellence and regulatory compliance.
Giving Back
We're building towards a better world. ALP is proud to contribute to several real causes that make a difference.
Giving Back
ALP's Philanthropy
At ALP, we believe that true freedom comes with a responsibility to make the world a better place. That’s why we give a percentage of our profits back to causes that make a real impact. ALP proudly supports organizations dedicated to planting trees, rehabilitating retired military and police dogs, and underscoring the dignity of skilled labor by sponsoring trade school scholarships in America. Our customers make this good work possible. Thank you.
Planting Trees
ALP is proud to partner with organizations dedicated to reforestation and restoring our planet’s natural landscapes. With every purchase, ALP contributes to planting trees in critical regions in the United States, helping to rebuild forests, support biodiversity, and combat climate change. We believe our future generations should be able to enjoy the same beauty and freedom the outdoors provides today. By choosing ALP, you’re playing a part in making a positive impact on our environment, one tree at a time.
The Warrior Dog Foundation
ALP is also honored to support the Warrior Dog Foundation, an organization that provides care and rehabilitation for retired military service dogs. These loyal animals have served our country with bravery and dedication, and the Warrior Dog Foundation is there to ensure they receive the support they deserve in their retirement. At ALP, we’re proud to stand behind a foundation that values these unsung heroes and provides them with a safe, loving environment.
Foster's Outriders
ALP is proud to partner with Foster’s Outriders by contributing to their trade school scholarships program, helping Americans across the country gain access to valuable, hands-on education in skilled trades. Through this partnership, we’re supporting individuals as they build essential skills, pursue rewarding careers, and strengthen their communities. By choosing ALP, you’re helping fund the education and future of skilled trade professionals across the nation.